It’s always suggested to test the work you do before submitting it, that’s why the concept of piloting came. If I have to give a piece of advice regarding the questionnaire to a PhD scholar, then I would say, “do more piloting&rdquo..Read More

Itemized rating scales are used to help the researcher obtain a measure of attitudes .The researcher first develops a number of dimensions -attitude statements ,product or service attributes ,image dimensions ,etc.Respondents are then asked to positi..Read More